From The Grindhouse Cinema Database
The term Blaxploitation was originally created not by a white person but by an African-American who was slighted by the producers of Super Fly. It was initially coined to stir up controversy/stereotyping and for many years black filmmakers/actors didn't accept it as a positive term. Yet ironically, over time it has come to represent a highly successful era of black genre cinema of the 1970s. What was once regarded as a negative term has changed into something that brings to mind exciting, empowering and groundbreaking cinema made by and starring African Americans.